Vinitaly China Roadshow 2018

Veronafiere is organizing the Vinitaly China Roadshow in collaboration with Shenzhen PACCO Cultural Communication Co., Ltd and Italian Trade Agency alongside the 'I love Italian Wines' training courses seek to identify new areas in China where Italian wine can be launched. 

The south-eastern part of China is particularly interesting and a new outlet for the sector. The Roadshow will be held in 3 cities: Shenzhen is a first-tier city, followed by Changsha and Wuhan as second-tier cities.

The event (invitation only) is exclusively for an audience of professionals (HORECA, agents, distributors, etc.). 

The Roadshow format will enable Italian producers and their Chinese distributors to set up a dedicated walk-around tasting area with tables/desks for each company, a duration of 4 hours with the possibility of presenting up to 6 labels for each participant. A not-to -be missed opportunity to taste hundreds of wines representing the very best in Italian wine production.

Roadshow activities are also integrated with ICE’s 'Italian Wine Lovers' courses targeting Chinese professionals and experts, important back-up to promote wine and product awareness more effectively.