Vinitaly Join Shangri-la Hotel Show 2016

Date: 2015-12-22
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Vinitaly Join Shangri-la Hotel Show 2016

From the 20th to the 23rd of March 2016, Vinitaly International returns to Chengdu for the third consecutive year and will be held for the very first time at the Shangri-La Hotel on the occasion of the International Wine and Spirits Show, the off-site showcase of “China Food and Drinks Fair for Wine and Spirits” and one of the most important B2B events in the Chinese wine sector, now at its 94th edition.

Vinitaly China – Chengdu will offer a rich and engaging program in a completely new setting, the Sangri-La Hotel, that will be hosting the very first off-site showcase dedicated to fine wines in the history of Chengdu's trade fair with the goal of attracting qualified and professional buyers.


This year's program will include the traditional B2B Tasting, Masterclasses and the Vinitaly International Academy Executive Wine Seminars presented in collaboration with the most important Chinese importers of Italian Wine.


Why Chengdu?

Chengdu is among the cities with the highest growth rate in China. From January to October 2015, the city’s industry grew by 5.9%, while the tertiary sector reached double digits; its GDP grew by 8% in the first 9 months of 2015, compared to the same period the previous year, and the city’s growth rate is 1.1% higher than the National average. According to Beijing, Chengdu will have a key role within the “One Belt and One Road” project becoming the main logistic hubs for South-West China. Thanks to its strategic position, Chengdu has become one of the most relevant business hubs in Mainland China and one of the metropolis the central Government is investing on the most. To invest on Chengdu means to enter the Chinese business channel directly, both in the Sichuan province and in China’s largest metropolis, Chongqing, thus avoiding the more crowded and saturated markets of Beijing, Shenzhen, and Guangzhou.


 Vinitaly Join Shangri-la Hotel Show 2016

Shangri-la hotel show is organized by IWSS(International Wine and Spirits Shows) and Shenzhen Pacco Cultural Communication. After the success of Kempinski Hotel show, the Shangri-la hotel show gives winery and distributor a better platform to meet each other.


For the first time, at China Food and Drinks Fair hotel show, Shangri-la hotel show will present the exhibitors by country and region with wineries directly from different countries. The Shangri-la hotels show is aiming to provide the importers and professional buyers with best value wine as well as to help winery to find the right importers and business partners

During the four-days show, the organizer will hold different activities, including wine forum, master class, new product release and different wine tasting.

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